A couple years back, while binge watching Mad Men, I had a jarring realization- they were a bunch of drunks! No. Well, yes, but that’s for another blog post. The real light-bulb went on when I realized that nothing has changed at the office in 50 years. Longer even! It’s all the same fundamental actions, repeated day after day, year after year, decade after decade. Plato would recognize the patterns. Understanding this is crucial if you build or leverage common office tools & applications.
In today’s parlance, i’m talking about productivity- the term used by technology companies to describe the things you do in a professional setting, aka at the office. Of course, these days- the office can also mean your couch or on an airplane or your favorite cafe. Productivity itself encompasses a huge range of things- from developing proposals, to code, to creating designs, scripts, apps, widgets, gadgets, doo-hickeys and whatzits.
The epiphany I had while watching these suave ghosts of offices past brought lavishly to life is that we only really do four things while working. The big four are:
That’s it. No matter how you dress them up, what MBA-speak you apply to them, it really comes down to just four fundamental actions. So grab a gin & tonic and let’s break them down a bit.
Create: Yes, create contains recreate, refine, revise, edit, rework, redo, scrap and start again, but really it’s all just create. Each scratch of a pencil, stroke of a pen, tap of a key, voice in a microphone, stroke of a stylus, excretion of plastic from a 3D printer- it’s all just the physical manifestation of what our brain can imagine. Create is turning darkness into light. Something from nothing. It is the most sublime things humans do. Treat creation with some reverence- it’s the best that we get.
Share: Whether you are walking down the hall with a storyboard, asking someone to lean over your shoulder as you take them through a virtual world, sending an email, printing a presentation (hey, it still happens), reviewing a forecast or balance sheet, chatting with coworkers or clients via Skype or conference call- the next step after creation is always to share your work.
Discuss: This is such a crucial part of the productivity process and one that, I think, still has the most room for improvement. Discussing what has been created, is still, I assert, best done in person, although many factors contribute to how often this actually occurs. So much of what we have to say to one another is not done with our words. Gesture, expression, nuance, energy- all function best in person. Email, the early hero of sharing, has sadly become, the ill-suited Goliath of discussion. The interminable discussion threads that travel around the office via email are the bane of all our existence and yet, we can’t quite quit them. They are just too easy to start and volley back and forth like a ping pong ball or a hot potato or sometimes- like a live grenade.
Decide: Next to create, decide is my favorite part of the process. I love to take action (which can be a liability, I know). Nevertheless, decisions can be made by groups or individuals and increasingly, we like to “believe” by data. Big data has become the darling of many decision-makers, though the smart money knows, that unlike sitting in Google’s self-driving car, few leaders would completely cede control of decisions to almighty data. Imagine sitting in that self-driving car completely blindfolded- how comfortable are you with that high speed trip on the Autobahn now? To decide is decidedly human.
Four fundamental functions. Create. Share. Discuss. Decide. Repeat ad infinitum.
The point of this is to say that there are no new activities being done at the office- which is a powerful insight because it frees you. If you are in the business of creating productivity, it frees you to focus on one area where you can make your mark- HOW. How these things are done is where the magic can happen. Where, dare I say it, the innovation happens. Strike down the idea of some new step in the process. Ban the idea of new ways to work. There is only Kaizen. There is only the continuous improvement of HOW.
Years ago, at Microsoft- I talked about how the company needed to focus on the mental models that people had in their brains. What I meant was, what do people “see” in their minds when they were doing these four fundamental activities? How much of a person’s brain did we own? The end game is to retain as much of the customer’s mental space as possible.
In Don Draper’s day, he might mentally envision a sketch pad or a notepad to capture an idea. He’d think about physical storyboards, the gritty feel of newsprint, or the silky feel of a magazine print between a reader’s fingers.
I would grind my teeth in frustration that no one seemed alarmed that the mental space once occupied by Word or Outlook or even PowerPoint was being cannibalized and consumed by Facebook posts, Twitter feeds, and YouTube videos- powerful technologies that did many of these things better. Microsoft dominated the mental space of most office workers and professionals. If they imagined it, Microsoft had the vehicle to move it from the intangible to the tangible. Today, an individual’s mental space is fragmented into a dozen or more, different platforms, with more competing for attention every day.
A software developer will move between his dev environment and the virtual product he is creating- perhaps a virtual sketch pad or notepad. Game developers will move between 2D code and the gorgeous, expansive worlds they create in AAA games. As a writer, I see a blank white page and care only about the fastest way to get my thoughts out of my head before they disappear. Swype, which feels like a cross between cursive and conducting a symphony, is starting to give keyboards a run for their money in this arena. I couldn’t have imagined that even five years ago.
If you are a technology company working in productivity, you need to get clear on which of these four fundamental activities you are trying to improve and then spend all your time thing about how. How. How. How. How. How can I decrease the distance between thought and action? How can I pull abstract ideas out of my customer’s brain? How can I improve sharing, discussing, deciding? How do I make it feel easy?
On the other hand, if you are a consumer of these tools, if you are in an industry that uses these tools to produce other things- lawsuits, drugs, movies, books, light bulbs- whatever, then you must think about how this piece of technology is improving our ability to execute against these fundamental processes? How is this helping me make a better light bulb? How is this helping me communicate with my customer more effectively?
In the world of productivity, the world of create, share, discuss, decide, there is no new step to be added to this process (though I’d love to hear your feedback if you have an argument to the contrary!). Don & Peggy would get along just fine in the digital office though they might miss their drinks & smokes. They would understand that there remains incredible opportunity for advancement. Even Shakespeare was wiser than he realized when he had Hamlet quip, “I could be bounded in a nutshell and count myself a king of infinite space.” Indeed, productivity is simply a nut to be cracked, with infinite opportunity for improvement.
Never thought I’d say it, but thanks Don Draper, for enlightening me. Cheers!
Last week, after Satya made his disastrous, albeit insightful (into his thought process, anyway) comments at the Grace Hopper Convention, I had several folks reach out to ask for my opinion on the topic. Initially, I demurred, saying that everything worth saying would likely be said once Twitter was done with him, not to mention the New York Times, Time, Business Week, Forbes, TechCrunch, the Puget Sound Business Journal, and every other news outlet with a business desk.
But then I thought- am I playing into the stereotype by letting others speak for me? After all, I believe in speaking up! I believe in asking for what you want! I believe in asking for stretch assignments! I believe in being vulnerable and seeing what happens! I believe in taking risks!
My approach has worked… over the long run. I guess you could call that karma…. but it’s the kind of karma that has a lot of elbow grease behind it. Not to mention, that I have taken some pretty good sized hits because of it too. But getting back up has a virtue all it’s own. Just ask Michael Jordan.
I’d liken my relationship to karma to that famous quote by Jack Nicklaus, “The more I practice, the luckier I get.” Turns out- the more I speak up, the more ALL women speak up, the more likely we’ll be listened to. So, in that spirit, I will share my thoughts on #karmagate.
I was disappointed though not surprised by Satya’s comments because I think they are a reflection of his reality up to this point in his career. I certainly wish that “karma” worked as well as Satya believes (believed?) that it does! Unfortunately, history has shown that relying on karma is not a sufficiently robust “tool” for the management of one’s career- particularly if you are a woman, person of color, or an older job seeker.
My hope is that Satya’s comments and the subsequent firestorm cause him to reflect upon the unconscious bias and assumptions that have underpinned his views. In fact, I’d love to see him push his entire leadership team to reflect upon and uncover the unconscious/unintended biases that may drive their views and decisions. I hope with some study of the issue and a broader set of inputs- he’ll emerge from this as a more proactive advocate for change within Microsoft and the industry. As Nilofer Merchant said in her piece for Time, by putting the onus on “the industry,” he is distancing himself and Microsoft from taking a leadership role in fixing this problem. I’d like to see him commit to putting Microsoft front and center in the drive for gender equity in the workplace.
His biggest takeaway from this experience may be that bias is a sneaky adversary. You may think you are taking a very clear-eyed view of an issue, only to get smacked in the face with a Mack truck of unconscious bias. I hope he dedicates himself to watching for bias in his views and pushes his team to do the same. He made a strong first step by admitting fault (though his carefully worded response was a little protectionist).
One of my favorite sayings is “It’s not the mistakes we make that people remember, but how we recover from them.” So, here is his chance to make a memorable recovery. A single step doesn’t note make a journey, and we will all see where this leads him.
The other thing I think is interesting out of this debacle is how Satya’s comments (and that view about speaking up generally) intersect with other women’s/gender issues. In my blog post on Emma Watson’s speech at the UN, I took issue with what I thought was her overly conciliatory language. She “invites” men to join us in the quest for gender equity. “Invite” is about as passive and subordinate an action verb you can find. As much as I admired her making the speech at all, it left me wanting more.
In the business world, there is definitely a strong undercurrent that pushes women to minimize the use of strong (often code-worded as “inflammatory”) language. I have many times been asked to “tone it down”. And yes, it feels patronizing every time I hear it. The worst part about it though, is that statements like that are a subtle thief of an individual’s power because they take it away by degrees rather than all at once.
Satya’s gaffe has held up an important mirror that we can all reflect in. What biases are we unknowingly incorporating into the way each of us talks, thinks, and views the world?
I appreciate your comments, shares, and feedback! Tell me what YOU think!
A recent Forbes article said that new research is showing that Facebook is “dead and buried” to teens. You know what? Good. Great! I couldn’t be happier to hear it. The same way I don’t want a lot of teens in my favorite restaurant when I’m lucky enough to be out for a date night or attending a movie (which is why we now see movies only at iPic- a 21+ movie theater), I don’t want them cluttering up Facebook with all the inane actions and comments that are indelibly linked to teenage-dom. Teens- don’t go ruining on of my favorite innovations of the last 10 years.
This post is a love letter to Facebook, because I DO truly, love it. Not just for all that it has done for me personally- I love being reconnected with friends from all stages of my life. I love that friends who knew me as an awkward, nerdy, and know-it-all teenager, have seen me grow up into a (hopefully) more well-adjusted and thoughtful adult. I love being connected to more recent friends that, because of the hectic pace of life, I don’t get to see and socialize with as often as I’d like. I love running into someone at Target and being current on what joys or tragedies or maybe just recent food-porn they have posted. I truly feel like my life is better because of Facebook. Sure, it’s a time-suck and yes, it would be better without ads, but it feels like a fair tradeoff for how it has enriched my life. I think far too many people take for granted all the good it does in their lives.
Beyond what it has done for me individually, Facebook has become a tremendous force for good in the world. Now, like all technology, FB, in and of itself, is inherently neutral, but through its usage by millions of people, and careful implementation by the company- it has demonstrated its existing and growing power to be a strong influence for good- whether empowering people, exposing cruelty, or amplifying the voices of those who would otherwise struggle to be heard. Twitter is even more powerful in this respect. I don’t think it’s hyperbole to say that Facebook and Twitter, as the foremost social media platforms, are on par with the printing press, given how they are transforming how we communicate, spread information, and exert a net positive effect in the world.
Take a step back and marvel at all the good things that social technologies have enabled over the last several years. Whether shedding light on revolutions, providing “eye witness” accounts of events, or spreading information faster and more effectively than any news outlet could hope for, social technology has been tremendously influential- and in a way that should make us feel better about humanity, the balance of that influence has been for good. It has been a stunning and magnificent transformation.
Yes- FB, Twitter, Instagram, and all their techno-friends are also littered (sometimes overrun) with the banal, the vapid, the incorrect, the angry, and ignorant, but the overall balance- at least from my vantage point, is one of positive effect. In a world with so many heavy, heavy things happening all the time, I am not going to begrudge folks their cat memes and even a Kardashian tweet or two.
I have often thought of reaching out to Facebook with the aim of suggesting a “social influence” or “social good” team. I don’t know if this type of team exists within FB, Twitter, or any other social technology company, but it should. The power wielded by these social networks is obviously world-spanning and frankly mind-blowing, so I hope and expect that a lot of thoughtful design is going into the social impact of every feature introduced. When we look back in 20 or 30 years, we will see that these social platforms have not only made the world a smaller, more accessible place- but a measurably better one.
Which brings me back to teenagers and their alleged absence from Facebook. Good! Go out and make mistakes and post them to Snapchat. Please, grow-up outside of my FB feed. I want your parents to post pictures of you at graduation, birthdays, Christmas outings, and getting that first car- but I don’t want to see all the heartbreak, dumb mistakes, and teenage drama that are the hazing Mother Nature designed for you on the way to adulthood. Feel free to join FB when you are 18 or better yet, 22 or 23. Until then, in this hyper-connected and documented world, I want young people to have at least a thin veil of privacy from adults. And it goes both ways- I don’t want you to laugh as I post about not being able to stay up past 11pm anymore or how much I love watching Downton Abbey or the travails of my commute. It’s not intended for you- at least not this year. Come back in 5 or 10 years and we’ll be glad to welcome you to the grown-up side of social media.